Why We Exist
Why We Exist: Celebrating the Elegance, Heritage, and Craftsmanship of Chikankari
The name Lucknowi Chikankari evokes images of delicate embroidery, regal elegance, and a rich cultural legacy. It is more than just a craft—it is a testament to history, a story stitched into fabric, and a celebration of India’s centuries-old artistic traditions.
At MALABIS.in, we exist to keep this legacy alive. We are not just another online store; we are a bridge between the skilled artisans of Lucknow and Chikankari lovers around the world. Our purpose is simple yet powerful—to bring you authentic, handcrafted Lucknowi Chikankari while ensuring that the artisans behind this heritage craft receive the recognition and fair wages they deserve.
When you shop from MALABIS.in, you are not just purchasing a piece of clothing; you are embracing a piece of history, culture, and craftsmanship that has been cherished for generations.
A Legacy Woven in Every Thread – More Than Just Clothing
Chikankari: A Tradition That Deserves to Be Celebrated
Chikankari embroidery has its roots in the Mughal era, with Lucknow at its heart. This delicate and intricate embroidery, once reserved for royalty, is now a symbol of grace, sophistication, and artistic mastery. But behind every beautiful Chikankari kurti, dupatta, lycra pant, palazzo, sharara or saree lies the hard work of skilled artisans—many of whom have dedicated their lives to perfecting this craft.
At MALABIS.in, we are committed to:
✔️ Preserving the art of hand embroidery by ensuring every piece we offer is authentic and handcrafted.
✔️ Supporting traditional artisans by providing them with fair wages and sustainable working conditions.
✔️ ️Bringing Chikankari to the modern world, making it accessible to people who admire traditional fashion but also appreciate contemporary trends.
Each piece from MALABIS.in carries the soul of its creator. The delicate stitches tell a story—one of patience, skill, and dedication.
Why MALABIS.in? – What Makes Us Unique
We know there are many places where you can buy Chikankari clothing, but MALABIS.in stands apart for several reasons.
1. Authentic, Handcrafted Chikankari from the Heart of Lucknow
✔️ We work directly with artisans in Lucknow, ensuring that every piece we offer is 100% handmade and not machine-embroidered.
✔️ Each garment is crafted using age-old embroidery techniques, including Ulti Bakhiya, Phanda, Keel Kangan, and Ghas Patti stitches.
✔️ We do not sell mass-produced imitations—only real, handcrafted Chikankari.
2. Uncompromised Quality – Fabrics You Can Feel
✔️ We use premium-quality fabrics like pure cotton, modal, chanderi, georgette, chiffon, and mulmul, ensuring that each garment is soft, breathable, and comfortable.
✔️ Our pieces are durable and made to last, so you can wear them for years without worrying about fading or damage.
3. Ethically Made – Empowering Artisans
✔️ Many Chikankari artisans do not receive fair wages for their craftsmanship. At MALABIS.in, we ensure that every artisan we work with is paid fairly and treated with respect.
✔️ By purchasing from us, you are helping preserve this dying art form and supporting local artisans and their families.
4. Designs for Every Woman – Traditional Meets Modern
✔️ Our collection includes classic, timeless Chikankari pieces for those who love traditional elegance.
✔️ We also offer contemporary designs, blending Chikankari embroidery with modern silhouettes for a fresh, stylish look.
✔️ Whether you’re looking for an ethnic outfit, office wear, festive wear, or casual daily wear, we have something for every occasion.
5. Hassle-Free Shopping with Personalized Customer Support
✔️ Worldwide shipping – No matter where you are, we bring the beauty of Lucknow to your doorstep.
✔️ Easy & secure payments – Multiple payment options, including COD in India.
✔️ Hassle-free returns & exchanges – Your satisfaction is our priority.
✔️ Customer support that truly cares – We assist you in finding the perfect Chikankari piece for your style.
The Purpose of MALABIS.in – Keeping Tradition Alive, One Stitch at a Time
We started MALABIS.in with a vision: to create a platform where heritage meets fashion and where tradition is preserved while embracing the future.
Our purpose is not just to sell clothing—we exist to:
✅ Give artisans the recognition they deserve.
✅ Ensure fair wages and ethical working conditions.
✅ Introduce Chikankari to a new generation.
✅ Bring customers high-quality, authentic handcrafted fashion.
✅ Celebrate Indian craftsmanship globally.
When you shop at MALABIS.in, you are not just buying a garment; you are wearing a piece of history, supporting talented artisans, and becoming part of a movement that values tradition, craftsmanship, and ethical fashion.
What You Get When You Shop at MALABIS.in
💠 Authentic Hand-Embroidered Chikankari – Every stitch is done by hand, ensuring authenticity.
💠 Premium, Skin-Friendly Fabrics – Soft, breathable, and perfect for all-day wear.
💠 Affordable Luxury – Exquisite handcrafted pieces at fair prices.
💠 Artisan Empowerment – Every purchase supports a skilled craftsman.
💠 Unique, Timeless Designs – Traditional yet modern, elegant yet effortless.
💠 Superior Customer Service – Shopping with us is seamless and stress-free.
Join Us in Celebrating Chikankari – A Tradition Worth Wearing
We invite you to explore our collection, experience the magic of Chikankari, and become a part of our journey in keeping this beautiful craft alive. Whether you are looking for a classic white Chikankari kurti, a luxurious Anarkali, an elegant palazzo set, or a comfortable everyday wear piece, we have something special waiting for you.
✨ Discover the art of Lucknowi Chikankari at MALABIS.in – Where Tradition Meets Timeless Elegance.